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Blogs were started by only one person, now worth millions dollar

NerdWallet co-founder Tim Chen

Starting a blog is easier than you think. There are many people who start a blog as a side project or to make some money. But those blogs are now worth multi-million dollars. It’s not too late for you to start a blog. If you give some time someday your blog also be a million dollars worth.

Here are some blogs that started as one man blog

The Points Guy

The site was founded in 2010. The site was a blog written by founder Brian Kelly.

Kelly got his start as a recruiter at Morgan Stanley, where he made less than $70,000 a year. The University of Pittsburgh grad began charging people $50 for his counsel on how best to use their travel reward points. In 2010, Kelly left his full-time job, and with a $10,000 loan from his parents, he launched The Points Guy.

Two years later, he sold the blog to Bankrate for more than $20 million, according to a source with knowledge of the deal. TPG is now owned by Red Ventures, which bought Bankrate for $1.24 billion in 2017.


ViralNova is a curation site for clickbait, launched in May 2013.

ViralNova, a Buzzfeed-like media startup run by Scott DeLong, has been acquired by digital-media company Zealot Networks in a cash and stock deal that could be worth as much as $100 million if Zealot appreciates in value.

For a while, ViralNova was a one-man startup run entirely by DeLong and two freelance writers. Together they were able to grow their website to Buzzfeed’s size and scale — about 100 million monthly readers — without having any full-time staff or raising any money from outside investors.

DeLong, who launched the website in mid-2013, put a few Google ads on each page. Within eight months, his lean shop was generating six figures per month and millions of dollars annually.

ViralNova capitalized on social-friendly stories with catchy headlines that would explode on Facebook.

The Penny Hoarder

In 2010, 30-year-old Kyle Taylor was a college dropout with $50,000 in debt. Tired of carrying that load on his shoulders.

Taylor started a blog to document his journey out of debt and the lessons he learned along the way. Now Taylor is a self-made millionaire, and his blog, The Penny Hoarder, is a full-blown company offering financial tips to thousands of users. Taylor is the CEO.

Now The Penny Hoarder was acquired by Sykes Enterprises in $102.5 million deal.


NerdWallet was founded in August 2009 by Tim Chen, with an initial capital investment of $800 to cover start-up costs like web hosting and domain fees and software and started NerdWallet.

Today, Tim Chen is CEO and co-founder of the personal finance website NerdWallet, which sees 24 million monthly visitors and is valued at more than $520 million.

Read: How to Start a Blog

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